Social Media Manager | Graphic Design, Video Editing, Social Posts
March 2021 - Present
Before there were The Numbers, there was me — just one person, a laptop, and a goal: to turn eStarland’s social presence into something worth following.
I wasn’t brought on to maintain a team — I was the team. For four years, I owned every part of the process: content strategy, trend spotting, video editing, graphic design, captioning, audience engagement, and analytics analysis.
I conceptualized, created, and managed all social media content across Facebook, Instagram, Twitter, and YouTube.
From launching Twitter from scratch to turning short-form video Facebook and Instagram Reels into our biggest driver of engagement, I did it all 100% organically. My approach was hands-on, a little too obsessed, and performance-driven—with a deep understanding of gaming trends and what resonates with the community.
The Numbers
Over the past four years, I’ve built eStarland’s social presence from the ground up—entirely solo. That means every caption, graphic, meme, edit, and DM you’ve ever seen from the brand? That was me.
271 million+ organic impressions
124 million video views
104.9 million of those from Instagram Reels alone
Facebook grew from 2K to 62K followers
Twitter launched from 0 to 20K
Instagram following more than doubled
$0 ad spend
This wasn’t just a few viral hits. It was consistent, curated, community-driven content crafted by hand— 4x a day. From strategy to execution, I handled every post, every platform, every response, and every pixel, using real-time analytics to drive growth and turn engagement into a lasting community.
Be Reel
Banger Tweet, Oomfie
